Marketing & Communications

  • creating strategic & tactical marketing plans
  • developing and managing marketing budgets
  • outreach campaigns: building awareness to promote programs and attract new clients & donors
  • program/product promotion
  • analyzing market position and your unique selling proposition
  • developing distribution channels
  • copywriting
  • brand & logo development
  • design & production of PRINT materials: business cards, stationery, brochures, fliers, event invitations & programs, signage, fundraising campaign materials, templates, advertising, posters, newsletters, annual reports
  • design & implementation of ONLINE components: website, email, social networking (Facebook, Twitter, LinkedIn, Pinterest),  online advertising and giving campaigns
  • search engine optimization
  • content marketing & content curation
  • developing systems to keep website content current
  • building media lists & developing press releases and press kits
  • scripting videos and working w/ videographer to shoot & edit
  • working with printers, mailhouses, suppliers, media outlets, USPS
  • marketing communications audits